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Realtree® and BUFF® Headwear partnered together starting in 2014. Bill Jordan, who started and still owns Realtree, had entered the hunting industry in 1983, when he started Spartan Archery Products in a back room of his father's boat dealership in Columbus, Georgia. This back room business eventually turned into what you now know as Realtree. Bill Jordan has never stopped innovating. Today's camo designs are created using sophisticated computers, digital cameras, and photo-realistic printing. Realtree stays at the forefront of the latest developments in fabric design and printing in order to advise customers (licensees who pay a royalty fee to use the camo patterns) about the best ways to maintain quality and performance. Realtree® unique designs are created by taking natural elements like tree trunks, limbs and a variety of leaves over large open areas, then layering these elements at different depths within the pattern to create a realistic 3D effect.

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